Starting and launching a new brand into a crowded market required something exceptional. Founder of kids bike brand Black Mountain, Andy Lloyd did just that. Not content with the kids bikes on offer, Andy started from scratch designing a range of bikes that 'grow' with their riders.
The message had to be clear, 'Kids Bikes Are Changing', this wasn't just another factory roll out without a soul. The product brings a new level of cycling enjoyment to young riders, light, great fit and components designed for kids, with the added benefit of a frame that can be adjusted to fit growing children.
Working closely with Andy and his team, the website had to communicate all of the functional aspects of the product, alongside the heart and soul of the brand. Without traditional sales channels, connecting with the aspirations of children and their parents was key, whilst giving them the confidence to make their purchase from a new brand, without physically seeing the product. Integrating both lifestyle and in-depth product photography helped accomplish our goal, investing in 360° photography and multiple close ups brings the product to life.