I worked with Reef on the relaunch of their European website. My combined knowledge of the outdoor market and experience in delivering online strategies, helped deliver a web presence for the ever growing mobile market, whilst clearly communicating the vibrant culture, products, and Reefs 30 year heritage.
To fully appreciate the companies values I invested a lot of time building a close relationship with the Reef team, familiarising myself with their brand guidelines, products, markets and goals. The Reef team can now update products and news with ease, confident that their online presence compliments their in-store and printed materials.
Taking the lead from the "Just Passing Through” mentality of the Reef customer, it was essential that the Reef website was responsive for use on the ever changing realm of new devices. Viewers can access the products and Reef stories around the globe on any device.